Beauty Brands “End Abuse” Program benefits CFI’s Domestic Violence Shelter

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Beauty Brands Relaunches “End Abuse” Program to Raise Funds and Awareness for Children & Families of Iowa’s Domestic Violence Shelter

Des Moines, IA (October 9, 2019) – Most salon professionals know that they will cut and color hair and offer advice on beauty and styling products.  But some find their job also includes lending a listening ear to victims of domestic violence.  Studies show that three out of four abused women tell someone about the abuse, and salons and spas may serve as “safe” places because abusers usually do not accompany victims to their appointments.

In recognition of these relationships Beauty Brands is relaunching their End Abuse Campaign to raise awareness, from September 30 to November 3, 2019, and funding for End Abuse. End Abuse is a program that provides support to local domestic violence shelters.

Beauty Brands will donate 100 percent of the proceeds from the sale of every Redken Guts 10 volume-boosting spray foam to 13 domestic violence shelters in the local markets it serves.  During the End Abuse campaign, the popular Redken Guts product will be sold for the special price of $8.98 (regular retail is $19.49).  Beauty Brands customers also will have the opportunity to add a donation to their total purchase to directly support a local shelter.

“Women often establish a trusting relationship with their stylists and salon professionals.  They spend a lot of one-on-one time talking and sometimes confiding very personal matters,” said Leah LaSala, Education & Development Director for Beauty Brands.

The End Abuse program was started by the company’s founder Bob Bernstein and the company’s CEO, David Bernstein in 2001, to help end domestic violence through funding and awareness. Since its inception, the Beauty Brands End Abuse program has raised more than $1,000,000 and benefited more than 50 domestic violence shelters nationwide.


“Beauty Brands’ mission is to make people feel good about themselves and increase their self-esteem in a safe environment.  Domestic violence destroys that,” said David Bernstein, CEO of Beauty Brands.  “This is one way that our customers and our salon & spa professionals can get involved to directly impact the prevention and elimination of abuse. We are proud to re-ignite this program that is near to our hearts and to help support our local community shelters.”

For more information, visit  For further information, please contact Beauty Brands’ public relations contact Kathryn Snellen at [email protected].

“Children & Families of Iowa provides shelter, resources and associated services to victims of domestic violence 24 hours a day, 365 days a year. CFI’s domestic violence services are free to victims and their families.” said Amy Stapp-Arpy, CDO/VP of Development and Communications of Children & Families of Iowa. “We appreciate partnering with Beauty Brands in its relaunch of the End Abuse Campaign to raise funds and awareness for CFI’s Domestic Violence Services and emergency shelter.”

CFI’s Domestic Violence Services assist clients regardless of age, gender, or income level. The ultimate goal for domestic violence clients is to develop and maintain self-sufficiency after fleeing violent, dangerous, and unsafe living conditions.

CFI’s 62-bed shelter is the only domestic violence shelter serving Polk and Warren Counties and the largest shelter of its kind in Iowa. CFI’s local crisis hotline at (515) 243-6147 is available 24 hours a day, 7 days a week. Outreach services, support groups and public education are provided throughout Polk and Warren counties.

Children & Families of Iowa’s umbrella of services include:

Domestic Violence Shelter and Services – CFI’s 62-bed domestic violence shelter provides emergency shelter, food, and clothing, as well as a 24/7 emergency hotline. Outreach services include employment, legal assistance, housing, and health advocacy, and community education.

Mental Health Services – Therapeutic counseling for children, adults and families through a team of highly-trained therapists at five locations.

Family Support Programs – In-home counseling for families with children who are at-risk of abuse or neglect. CFI maintains an innovative, statewide parent mentoring program, and also provides budgeting education and assistance to low-income at-risk households.

Programs for Youth Programs – Substance abuse treatment, mental health therapy, financial education, mentoring, vocational planning, as well as workplace readiness.

Early Childhood Development Services – Affordable, quality child care for low-income working families and parenting teens. This program offers therapeutic classrooms for children with special needs.

Substance Abuse Services – Designed to halt the progression of alcohol and substance abuse at its earliest stages, before chronic dependency sets in.

For more information, visit


About Children & Families of Iowa

Children & Families of Iowa (CFI) is a 501(c)(3) nonprofit organization dedicated to improving the lives of children and families throughout Iowa. Headquartered in Des Moines with offices in Ankeny, Osceola and Ottumwa, CFI provides services, such as: domestic violence prevention and intervention, teen programs, family support, early childhood development, mental health and substance abuse. The organization’s mission is to restore hope, build futures and change lives. Visit for more information.


Beauty Brands is a one-stop beauty shopping concept, uniting salon brand haircare, nail care, prestige skincare, makeup, bath and body, as well as a full-service salon & spa under one roof.  For more information, visit or follow Beauty Brands on Facebook at and Instagram at