Des Moines, Iowa – Beauty Brands Salon Spa Superstore in Clive is donating proceeds from every sale of Redken Guts volume-boosting spray foam, Tigi Bed Head Queen for a Day Thickening Spray, and Matrix Total Results Moisture Cure 2-Phase Treatment to Children & Families of Iowa’s (CFI) Domestic Violence Shelter as part of the “End Abuse” campaign from September 23 until November 3, 2013.
Beauty Brands has teamed up with three L’Oreal professional haircare product brands in leading the End Abuse campaign to raise funds and awareness for domestic violence prevention. During the campaign, the three featured products will be sold for the special price of $7.98 (regular retail price is $15.98 – $18.98). One hundred percent of proceeds will be donated to local shelters. Beauty Brands Clive customers will also have the opportunity to add a donation to their purchase to directly support CFI’s Domestic Violence Shelter.
“Because this program aims to eliminate domestic violence and the loss of self-esteem that comes with it, it is the perfect extension of Beauty Brands’ mission to make people feel good about themselves. This year we expect our fundraising efforts to put us over the $1 million dollar mark,” says Kristy Lewis, Vice President of Marketing for Beauty Brands.
But the goal of the program doesn’t just involve raising money, Lewis says. It is also about raising awareness of domestic violence and offering solutions for those in need. “For victims of domestic abuse, the silence needs to be broken. Our salon and spa professionals, as well as our clients, are proud to stand with them and make a difference,” says David Berstein, President of Beauty Brands.
In fiscal year 2012, CFI programs provided more than 22,208 nights of emergency shelter and services to 499 women and their children fleeing the terror of domestic violence. “Continuous funding for these programs is needed to help victims and their children living in unsafe, violent environments,” says Gloria Gray, CFI’s Executive Director.
About Beauty Brands
Beauty Brands is the place for anything and everything beauty, always at a great value. Beauty Brands stores offer thousands of salon brand retail products alongside a complete full service spa and salon, all in a convenient, one-stop location. Knowledgeable Beauty Specialists are always on staff to help each customer find their own best look and the tools to create it. Stores are open late every day until 9 p.m. and on Sundays until 6 p.m. Customers may also shop online for head-to-toe beauty needs at http://www.beautybrands.com.
