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Hy-Vee to Help Sponsor Children & Families of Iowa’s 2017 Kidsfest Presented by Veridian Credit Union

February 6, 2017, Des Moines, Iowa – Children & Families of Iowa (CFI) is pleased to announce the addition of Hy-Vee as the Platinum Sponsor for the 2017 Kidsfest presented by Veridian Credit Union. As the Platinum Sponsor, Hy-Vee will host daily demonstrations and games during the event to teach families about health and wellness through its Hy-Vee KidsFit program.

Kidsfest will take place March 3 from 6 p.m. to 9 p.m., March 4 from 9 a.m. to 6 p.m. and March 5 from 10 a.m. to 4 p.m. at the Iowa State Fairground’s Varied Industries Building. Kidsfest activities will include multiple stages with shows throughout the day, including a return appearance by the Turtles on Saturday and Sunday; Kidsfest Klues with a chance to win prizes; face painting; inflatables; kids’ glamour spa; circus train; photo opportunities; fingerprint photo ID booth; Toddler Town; Family Flags Craft area; and more. Attendees will also have the opportunity to meet Star Wars and superhero characters as well as their favorite princesses.

“Hy-Vee is proud to partner with Children and Families of Iowa to make a difference in the lives of children in our community,” said Helen Eddy, Hy-Vee’s Vice President of Health and Wellness. “At Kidsfest, we are excited to showcase our Hy-Vee KidsFit program which makes it convenient for kids and families to make healthier choices in their daily lives. With its easy, fun format, Hy-Vee KidsFit inspires families to establish good fitness and nutritional habits.”

Kidsfest tickets are $7.50 per person per day. Discount coupons are available at the customer service counter at any of the Hy-Vee stores in the Des Moines area through March 5. Children one and younger are free. Proceeds from Kidsfest ticket sales support CFI programs that help children and families in Iowa.

“Kidsfest is all about family and so is Hy-Vee,” said Amy Stapp-Arpy, Chief Development Officer/Vice President of Development and Communications for CFI. “Our partnership with Hy-Vee gives families a chance to have fun and spend time together through healthy activities while giving back to the community.”

Visit for information about Kidsfest presented by Veridian Credit Union.

About Children & Families of Iowa
Children & Families of Iowa is a private, nonprofit organization dedicated to restoring hope, building futures and changing lives throughout Iowa. With service centers in Ankeny, Des Moines, Fort Dodge, Osceola and Ottumwa, Children & Families of Iowa is restoring hope for victims of domestic violence, helping teens find their futures, creating safe homes for children, preparing children to succeed and helping people reshape their lives. Please visit for more information.

About Hy-Vee, Inc.
Hy-Vee Inc. is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.8 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s 84,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

About Veridian Credit Union
Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative owned by its members. The credit union offers a full range of business and consumer financial services and employs more than 700 people throughout 28 branches across Iowa and eastern Nebraska. For more information, visit or call (800) 235-3228.


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